FOR RETAILERS
HOW GOOD FOOD RETAIL HELPS YOU
When stores stock healthier products, customers buy them—and keep coming back. By stocking healthier and affordable lines, your store can support the community to eat more healthily, while also generating business.
GOOD FOOD RETAIL supports you every step of the way to stock healthier options at a low risk. By becoming a Good Food Retailer you will:
-
Receive a list of the suggested Healthier 100 Lines Framework
-
Add products where you have gaps
-
Receive in-store promo tools including the point of sale 'healthier options' wobblers
-
Get advice on product placement and pricing
-
Get regular tips on the latest healthier products that are available and advice to boost sales
“We've got an obligation to our communities because the mission is there for people to want to be healthier. So when they're coming in, allow them to have that variety of product in your store rather than just a sugary treat.You start to stock these items. And the beauty of that is I'm a businessman at the end of it. And when you start seeing the till ringing it kind of initiates the feeling that you're doing the right thing.”
— Atul Sodha, Retail Ambassador
IN ALI'S WORDS
"Stephanie came into our store and started talking to me about it and having products that I didn't have in store, encouraging me to get those products in store, because of the space and of course, you're kind of apprehensive, but we did our best to get more healthy products in store.
And also where we displayed certain products as well. And also think about where we displayed certain products as well.
She recommended more options of having loose fruit too. So bananas are quite popular with children. They're quite easy to eat, I guess. And a banana will cost you something between 20 and 30p. Rye breads and crisp breads and things like that. They are really healthy. Everything has to be affordable because there's a lot of working class families here. So that's our main customer base. So everything is pretty much reasonably priced.
We were given a lot of products to trial in our store free of charge, which was really helpful. A lot of things I wouldn't have thought about stocking in the store, because I thought it wouldn't sell. But surprisingly, a lot of the products did sell really well. So we have them as regular lines in our store now."
PROVIDING A PRACTICAL TOOLKIT
KNOWING THE HEALTHIER OPTIONS TO LIST
At the heart of the network is the Healthier 100 Lines Framework—a practical tool providing healthier product that meet the Nutrient Profiling Model (NPM) and are suitable for convenience stores. It supports retailers, wholesalers and suppliers to stock and promote healthier products—and it works within the system as it exists now.
It’s practical, scalable and designed for real-world change.
HELPING CONSUMERS MAKE HEALTHIER CHOICES
Our signature green shelf wobblers make healthy options easy to spot for families, children and the wider community—even if English isn't their first language.
