The shift towards healthier, affordable products is happening. Consumers are increasingly demanding the products and national and international policy is legislating change.

 

By joining GOOD FOOD RETAIL Wholesalers can lead the way by making healthier choices more visible to retailers, driving sales through product placement and promotion.

 

HOW DOES IT WORK?​

• Framework: ​We will work with you to create a GOOD FOOD RETAIL Policy with clear, mutually beneficial goals

• Identify: Set up a Healthier 100 range from the Healthier 100 Lines Framework across core convenience categories and refresh it every 4 months

• Promote:  Use framework pricing and messaging to retailers and support with in store assets and promotions

• Evaluate & Sustain:  Track and share impact, help to build retailer confidence by offering more availability in healthier lines

 

This is a non-competitive movement. The purpose of GOOD FOOD RETAIL is to drive sales of healthier products to communities—and the policy and data collected will only be used for this purpose.

 

Reach out to Rice Marketing to get started.