JOIN THE NETWORK
Providing affordable healthier food for your local community.
Dear Retailer,
Welcome to the GOOD FOOD RETAIL NETWORK
Good for your business. Good for your community.
The evidence shows that when stores stock healthier options, customers buy them — and keep coming back. This is particularly important in low income areas where customers rely on stores, like yours, for their food shopping.
Sales of 'Healthier Option' products grew by 142% in Bestway Wholesale's Trade Day (September 2025)
​
Making Healthier Options Affordable & Accessible
We’re a national movement helping independent convenience stores bring healthier, affordable, and culturally appropriate food to local communities across the UK.
​
Founded in 2019 by Rice Marketing and Impact on Urban Health we work with people from across the food system — connecting convenience stores, wholesalers, suppliers, communities, councils, and policymakers — to make healthier food the easy choice for everyone.
​
Convenience stores are the heartbeat of local communities.
You know your customers and want to be able to adapt to their needs. However, making change needs to be good for business. A long term study of GOOD FOOD RETAIL has shown that when healthier options are available, people buy them.
​
Convenience stores in our network have, on average, grown their range of healthier options by over 20%.
​
At GOOD FOOD RETAIL we proactively support convenience stores to stock, promote, and sell healthier food options that are affordable and appealing — making sure they are good for the community and good for business!​
HOW WE WILL SUPPORT YOU
By joining GOOD FOOD RETAIL Network, you’ll receive;
- Our Healthier 100 Lines Framework
- Recommended healthier ‘Switch’ products tailored specifically to your store
- Promotional assets like Healthier Option Wobblers
- Regular updates on new healthier products, promotions and trade weeks
Together, we’re making healthy, affordable food easy to find — and easy to sell.
HOW IT WORKS
Step 1: Join the Network and Receive Your Membership Pack
→ Fill in a few quick details and we’ll sign you up for our:
-
GOOD FOOD RETAIL Membership Pack, our step by step guide to stocking Healthier Options that sell
-
GOOD FOOD RETAIL Broadcast Channel to receive news about product promotions and trade weeks
​
Step 2: Identify Your Current Healthier Options
→ Use our Healthier 100 Lines Framework to identify the healthier products in your shop (send us a photo of your list)
→ On the same list identify the items you currently sell in our GOOD HEALTH RETAIL* section.
​
*There are other ways you can help with the health of your community, like stocking dental and hygiene products.
Identify those items that you already stock, or not, and we will include more recommendations in our Action Plan for you.
Step 3: Receive Your Action Plan
→ We send you your recommended list of Healthier Option products that sell well in stores similar to yours
→ Purchase these recommended product lines from your normal wholesaler.
→ Look out for the Good Food Retailer network wholesaler trade dates coming on the Broadcast Channel.
Step 4: Receive Your Healthier Option Assets
→ You’ll receive your Asset Pack, including; Healthier Options Wobblers​ so that customers can see you are part of the network and find the Healthier Options in your store.
Step 5: Show Us Your Changes
→ Setup and send us photos of your newly purchased Healthier Options on the shelf
Step 6: Launch in Store
→ Once we see the stock on the shelves we will send a Press Release you can make your own and share with your local community via social media and your local paper
→ Welcome your customers in to the healthier options in your store
​
Step 7: Stay Connected
→ Receive Good Food Retail promotions, recommendations and guidance on more healthier product switches via our Broadcast Channel
→ Feedback which Healthier Options are selling well in your store
READY TO SIGN UP?
JOIN THE NETWORK TODAY!
“We've got an obligation to our communities because the mission is there for people to want to be healthier. So when they're coming in, allow them to have that variety of product in your store rather than just a sugary treat.You start to stock these items. And the beauty of that is I'm a businessman at the end of it. And when you start seeing the till ringing it kind of initiates the feeling that you're doing the right thing.”
— Atul Sodha, Retail Ambassador
PROVIDING A PRACTICAL TOOLKIT
KNOWING THE HEALTHIER OPTIONS TO LIST
​
At the heart of the network is the Healthier 100 Lines Framework—a practical tool providing healthier product that meet the Nutrient Profiling Model (NPM) and are suitable for convenience stores. It supports retailers, wholesalers and suppliers to stock and promote healthier products—and it works within the system as it exists now.​
It’s practical, scalable and designed for real-world change.
HELPING CONSUMERS MAKE HEALTHIER CHOICES
​​​Our signature green shelf wobblers make healthy options easy to spot for families, children and the wider community—even if English isn't their first language.